> ## Documentation Index
> Fetch the complete documentation index at: https://topten.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# First data

> When each kind of data appears after setup, and what to check if nothing shows up.

Tutorial: Your first data

0:50

When each kind of data appears, how to test with a private browser window, and what to check if nothing shows up.

Captions available via the player's CC control.
[Download the video](https://topten.mintlify.site/assets/videos/first-data.mp4)
if the player does not load.

## What appears, and when

| Data | Where it appears | When to expect it |
| - | - | - |
| Product views | All dashboards | Within a minute of a consented visitor browsing a product page |
| Add-to-cart and removal events | The live feed on Home, product pages | Immediately after the cart action; the live feed refreshes every few seconds |
| Active viewers | Home dashboard, storefront counter | While a shopper has the product page open; the count drops within about a minute after they leave |
| Repeat views | Behaviour metrics on each product's page | A repeat view of the same product within 30 minutes counts once per session |
| Orders and revenue | Home KPI cards and each product's page | Within about a minute of opening the app, or within 30 minutes on its own |
| Insights | [Insights](https://topten.mintlify.site/guides/insights.md) | Generated every 30 minutes once there is enough tracked data |
| Daily summaries | CSV export | The previous day is finalized overnight (02:10 UTC) |
| Data retention | — | Raw events are deleted after 90 days by default (7–365, configurable in [Settings](https://topten.mintlify.site/settings.md)); daily summaries remain |

Admin pages refresh themselves: live data every 5 seconds, the dashboard every 10 seconds, and analysis pages every 30 seconds. There is also a **Refresh** button on each page.

## Try it yourself

1. Open your storefront in a private browser window.
2. If a cookie banner appears, accept analytics cookies — without consent, nothing is recorded.
3. Open a product page and stay on it for half a minute.
4. Open Live Product Insights in another tab. Within a minute you should see the view, and the shopper counted as an active viewer on the [Dashboard](https://topten.mintlify.site/guides/dashboard.md).

What to look for on the storefront — the live counter under the product title:

![A storefront product page with the live viewer counter below the product title](https://mintcdn.com/topten/2YsBSa5qZEqiYl41/assets/screenshots/storefront-product.png?fit=max\&auto=format\&n=2YsBSa5qZEqiYl41\&q=85\&s=061c9d58ad9f56f396455b00259a8b4a)

> [!NOTE]
>
> A private window only works as a test shopper if consent is granted inside it — a fresh private window starts without consent. Automated tools and command-line requests are blocked as bot traffic and will not record data.

## If nothing appears

Work down this list — it covers almost every "empty dashboard" report:

1. Is the **Product Insights Tracker** app embed enabled in your theme?
2. Are you testing on a **product page**? Home pages and collections are not tracked.
3. Did the visitor **accept analytics consent**? No banner on your store? See [Theme setup](https://topten.mintlify.site/getting-started/theme-setup.md).
4. Has at least a minute passed? Views land quickly, but orders can take up to 30 minutes.
5. Still nothing? Go to [Troubleshooting](https://topten.mintlify.site/troubleshooting.md).


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.