> ## Documentation Index
> Fetch the complete documentation index at: https://topten.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Insights

> Evidence-based findings with suggested next steps, plus the opportunity radar that ranks products by combined interest, conversion, and stock signals.

The Insights page is the app's decision-support layer. It reads your tracked activity and writes **findings** — each one stating what changed, the evidence behind it, the time period it covers, and a suggested next step. Nothing is invented: a finding only appears when the data supports it.

Tutorial: Insights

0:55

A walkthrough of how findings are generated and dismissed, the evidence each insight type requires, and how the opportunity radar ranks products.

Captions available via the player's CC control.
[Download the video](https://topten.mintlify.site/assets/videos/insights.mp4)
if the player does not load.

Find it under **Insights** in the app navigation. Unlike most pages, this page does **not** auto-refresh — insights are generated on a schedule, not continuously.

![Insights page: opportunity cards with evidence chips, the evidence period label, Dismiss, and "Run detection now"](https://mintcdn.com/topten/2YsBSa5qZEqiYl41/assets/screenshots/app-insights.png?fit=max\&auto=format\&n=2YsBSa5qZEqiYl41\&q=85\&s=d89a691cbb41c30075392d0e58b46058)

## How insights are generated

* Findings are generated automatically **every 30 minutes** when there is enough tracked data.
* You can also click **Run detection now** to generate immediately.
* The same type of insight about the same product is suppressed for **24 hours**, so the feed stays readable instead of repeating itself.

Each insight card shows:

1. A **severity badge** (opportunity, warning, or info).
2. The insight **type** in plain language.
3. The **evidence** — the actual numbers the finding is based on.
4. The **time period** the evidence covers.
5. A **suggested next step**.

Dismiss a card to hide it from the feed; the underlying data is untouched.

## Insight types

| Type | Trigger | Suggested direction |
| - | - | - |
| High views, low cart | At least **50 views** and an add-to-cart rate at most **half** the store's rate | Review price, images, copy, delivery cost, page clarity |
| High cart, low purchase | At least **10 cart sessions** and a cart-to-order rate at most **half** the store's rate | Review shipping, payment, checkout friction, stock |
| Best time to promote | A consistently stronger activity window | Test campaigns in that window and compare outcomes |
| Restock | Demand signals against low stock and your lead time | Review stock before demand outruns supply |
| New product performance | A product created in the last 30 days | Check early traction against expectations |
| Opportunity | Multiple signals combine on one product | Open the opportunity radar and investigate |

> [!WARNING]
>
> The high-cart-low-purchase insight only appears when order attribution is measurable for your store. If cart tokens aren't matching orders, the app hides the finding rather than publishing a rate it cannot support. See [Measurement](https://topten.mintlify.site/measurement.md) for how attribution works.

## Opportunity radar

Below the feed, the opportunity radar ranks products with a combined **0–100 score**:

| Signal | Weight |
| - | - |
| Interest (views) | 35 |
| Add-to-cart rate | 30 |
| Conversion | 15 |
| Low stock | 20 |

A high score means a product is attracting attention, converting it reasonably well, and running short on stock — the classic case for a restock decision. Empty state: opportunities appear once products get views; nothing is scored before that.

## Related pages

* [Dashboard](https://topten.mintlify.site/guides/dashboard.md) — the top insight is surfaced on Home.
* [Products](https://topten.mintlify.site/guides/products.md) — the per-product numbers behind most findings.
* [Measurement](https://topten.mintlify.site/measurement.md) — the exact thresholds behind every type.


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.