> ## Documentation Index
> Fetch the complete documentation index at: https://topten.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Trends

> Spot rising and declining products with fair, equal-length period comparisons, category rankings, and new-product performance.

The Trends page answers a time-sensitive question: **what is changing right now?** It compares the period you select against an equally long previous period, so a busy weekend is never mistaken for a trend.

Tutorial: Trends

1:11

The complete trends walkthrough — the equal-length comparison rules, the five trend tabs from trending to new products, and the leaders this period.

Captions available via the player's CC control.
[Download the video](https://topten.mintlify.site/assets/videos/trends.mp4)
if the player does not load.

Find it under **Trends** in the app navigation. The date filter at the top of the page (Today, Yesterday, Last 7 days, Last 30 days, or a custom range) applies to every section. The page refreshes itself every 30 seconds.

![Trends page: the "How trending works" explainer, the trending products list, and the leaders strip](https://mintcdn.com/topten/2YsBSa5qZEqiYl41/assets/screenshots/app-trends.png?fit=max\&auto=format\&n=2YsBSa5qZEqiYl41\&q=85\&s=ceadbee5cb4d3982c94f0a54508ee63f)

## How trending works

A product only qualifies for a trend label when two conditions hold:

1. **Enough history.** The product needs at least **10 views in the previous period**. Below that, the data is too quiet to judge, and the product is excluded rather than guessed about.
2. **A meaningful change.** Trends are declared at **±30%** or more between the two windows.

The comparison is always **equal-length**: Today is compared to yesterday, the last 7 days to the 7 days before that, and a custom range to the equally long window immediately before it. Partial periods are never compared to full ones.

> [!NOTE]
>
> The Trends page states these rules on the page itself, next to the data. If a tab is empty, the reason is on screen — usually "no product grew 30% or more" in the selected window.

## The five tabs

> [tab] Trending up
>
> Products whose views grew **30% or more** versus the previous equal-length window, ranked by percentage change. This is the strongest popularity signal in the app.

> [tab] Declining
>
> Products whose views fell **30% or more**. A product that had enough previous views but none in the current window appears at −100%, so vanishing products are visible, not silently dropped.

> [tab] Rising
>
> An early-interest signal: views **or** cart additions up 30% or more. Rising products often appear here before orders move, which makes this tab useful for planning stock and promotion ahead of demand.

> [tab] New products
>
> Products created in the **last 30 days**, with their views, cart additions, and orders. Metrics are counted **within the selected window**, not cumulatively since launch — the page footnote calls this out so the numbers are read correctly.

> [tab] By category
>
> Ranked tables per category (your Shopify product category or product type), showing the top 5 products by views in each. Use it to see which part of the catalogue is heating up, not just which single product.

## Leaders this period

At the bottom of the page, four leader cards show the current period's best product by **views**, **cart additions**, **orders**, and **revenue**. They are deliberately separate: the most-viewed product is often not the top earner.

## Limitations

* Small or quiet catalogues can leave tabs empty — the qualifying thresholds (10 prior-period views, ±30% change) are applied exactly as described, and the page says so when nothing qualifies.
* Category grouping uses the product category or product type. Collections are not used for grouping.
* The date filter does not change the new-products definition (always created in the last 30 days).

## Related pages

* [Metric definitions](https://topten.mintlify.site/measurement.md) — the exact thresholds and comparison rules.


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.