First data

When each kind of data appears after setup, and what to check if nothing shows up.

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What appears, and when

Data	Where it appears	When to expect it
Product views	All dashboards	Within a minute of a consented visitor browsing a product page
Add-to-cart and removal events	The live feed on Home, product pages	Immediately after the cart action; the live feed refreshes every few seconds
Active viewers	Home dashboard, storefront counter	While a shopper has the product page open; the count drops within about a minute after they leave
Repeat views	Behaviour metrics on each product’s page	A repeat view of the same product within 30 minutes counts once per session
Orders and revenue	Home KPI cards and each product’s page	Within about a minute of opening the app, or within 30 minutes on its own
Insights	Insights	Generated every 30 minutes once there is enough tracked data
Daily summaries	CSV export	The previous day is finalized overnight (02:10 UTC)
Data retention	—	Raw events are deleted after 90 days by default (7–365, configurable in Settings); daily summaries remain

Admin pages refresh themselves: live data every 5 seconds, the dashboard every 10 seconds, and analysis pages every 30 seconds. There is also a Refresh button on each page.

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Try it yourself

1. Open your storefront in a private browser window.
2. If a cookie banner appears, accept analytics cookies — without consent, nothing is recorded.
3. Open a product page and stay on it for half a minute.
4. Open Live Product Insights in another tab. Within a minute you should see the view, and the shopper counted as an active viewer on the Dashboard.

What to look for on the storefront — the live counter under the product title:

A private window only works as a test shopper if consent is granted inside it — a fresh private window starts without consent. Automated tools and command-line requests are blocked as bot traffic and will not record data.

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If nothing appears

Work down this list — it covers almost every “empty dashboard” report:

1. Is the Product Insights Tracker app embed enabled in your theme?
2. Are you testing on a product page? Home pages and collections are not tracked.
3. Did the visitor accept analytics consent? No banner on your store? See Theme setup.
4. Has at least a minute passed? Views land quickly, but orders can take up to 30 minutes.
5. Still nothing? Go to Troubleshooting.