Trends

Spot rising and declining products with fair, equal-length period comparisons, category rankings, and new-product performance.

The Trends page answers a time-sensitive question: what is changing right now? It compares the period you select against an equally long previous period, so a busy weekend is never mistaken for a trend.

Find it under Trends in the app navigation. The date filter at the top of the page (Today, Yesterday, Last 7 days, Last 30 days, or a custom range) applies to every section. The page refreshes itself every 30 seconds.

​

How trending works

A product only qualifies for a trend label when two conditions hold:

1. Enough history. The product needs at least 10 views in the previous period. Below that, the data is too quiet to judge, and the product is excluded rather than guessed about.
2. A meaningful change. Trends are declared at ±30% or more between the two windows.

The comparison is always equal-length: Today is compared to yesterday, the last 7 days to the 7 days before that, and a custom range to the equally long window immediately before it. Partial periods are never compared to full ones.

The Trends page states these rules on the page itself, next to the data. If a tab is empty, the reason is on screen — usually “no product grew 30% or more” in the selected window.

​

The five tabs

Trending up

Products whose views grew 30% or more versus the previous equal-length window, ranked by percentage change. This is the strongest popularity signal in the app.

Declining

Products whose views fell 30% or more. A product that had enough previous views but none in the current window appears at −100%, so vanishing products are visible, not silently dropped.

Rising

An early-interest signal: views or cart additions up 30% or more. Rising products often appear here before orders move, which makes this tab useful for planning stock and promotion ahead of demand.

New products

Products created in the last 30 days, with their views, cart additions, and orders. Metrics are counted within the selected window, not cumulatively since launch — the page footnote calls this out so the numbers are read correctly.

By category

Ranked tables per category (your Shopify product category or product type), showing the top 5 products by views in each. Use it to see which part of the catalogue is heating up, not just which single product.

​

Leaders this period

At the bottom of the page, four leader cards show the current period’s best product by views, cart additions, orders, and revenue. They are deliberately separate: the most-viewed product is often not the top earner.

​

Limitations

• Small or quiet catalogues can leave tabs empty — the qualifying thresholds (10 prior-period views, ±30% change) are applied exactly as described, and the page says so when nothing qualifies.
• Category grouping uses the product category or product type. Collections are not used for grouping.
• The date filter does not change the new-products definition (always created in the last 30 days).

​

Related pages

• Metric definitions — the exact thresholds and comparison rules.