Insights

Evidence-based findings with suggested next steps, plus the opportunity radar that ranks products by combined interest, conversion, and stock signals.

The Insights page is the app’s decision-support layer. It reads your tracked activity and writes findings — each one stating what changed, the evidence behind it, the time period it covers, and a suggested next step. Nothing is invented: a finding only appears when the data supports it.

Find it under Insights in the app navigation. Unlike most pages, this page does not auto-refresh — insights are generated on a schedule, not continuously.

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How insights are generated

• Findings are generated automatically every 30 minutes when there is enough tracked data.
• You can also click Run detection now to generate immediately.
• The same type of insight about the same product is suppressed for 24 hours, so the feed stays readable instead of repeating itself.

Each insight card shows:

1. A severity badge (opportunity, warning, or info).
2. The insight type in plain language.
3. The evidence — the actual numbers the finding is based on.
4. The time period the evidence covers.
5. A suggested next step.

Dismiss a card to hide it from the feed; the underlying data is untouched.

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Insight types

Type	Trigger	Suggested direction
High views, low cart	At least 50 views and an add-to-cart rate at most half the store’s rate	Review price, images, copy, delivery cost, page clarity
High cart, low purchase	At least 10 cart sessions and a cart-to-order rate at most half the store’s rate	Review shipping, payment, checkout friction, stock
Best time to promote	A consistently stronger activity window	Test campaigns in that window and compare outcomes
Restock	Demand signals against low stock and your lead time	Review stock before demand outruns supply
New product performance	A product created in the last 30 days	Check early traction against expectations
Opportunity	Multiple signals combine on one product	Open the opportunity radar and investigate

The high-cart-low-purchase insight only appears when order attribution is measurable for your store. If cart tokens aren’t matching orders, the app hides the finding rather than publishing a rate it cannot support. See Measurement for how attribution works.

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Opportunity radar

Below the feed, the opportunity radar ranks products with a combined 0–100 score:

Signal	Weight
Interest (views)	35
Add-to-cart rate	30
Conversion	15
Low stock	20

A high score means a product is attracting attention, converting it reasonably well, and running short on stock — the classic case for a restock decision. Empty state: opportunities appear once products get views; nothing is scored before that.

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Related pages

• Dashboard — the top insight is surfaced on Home.
• Products — the per-product numbers behind most findings.
• Measurement — the exact thresholds behind every type.