Theme setup

Enable the tracker app embed and add the Live View Counter to your product template so data starts flowing.

Until theme setup is complete, no data is collected and every dashboard stays empty. This is the most common cause of “the app shows nothing”.

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Enable tracking in your theme

1. Enable the tracker app embed

   In Shopify admin, go to Online Store → Themes → Customize. Open the App embeds tab and switch on Product Insights Tracker, then save the theme.

   

   The tracker is what records views, cart activity, and live presence. Without it, nothing else works.

2. Add the Live View Counter block

   Still in the theme editor, open your product template and add the Live View Counter block where you want the count to appear — under the price or next to the buy buttons works well.

   The block has its own settings:

   • Label — the text shown after the count. Default: “people are viewing this right now”.
   • Dot color, text color, background color — match the pill to your theme.

   Save the theme when you’re done.

   What the block looks like in place — the counter pill under the product title:

   
3. Confirm in the app

   Open Live Product Insights and go to Settings → Theme setup. The card repeats these steps and includes a button that opens your theme editor directly.

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Visitor consent

The tracker respects Shopify’s Customer Privacy API. It sends data only from visitors who have consented to analytics processing. On storefronts without a consent API, collection proceeds normally.

If your store never shows a cookie banner, visitors can never grant consent — and no data will ever be collected. To fix this: Settings → Customer privacy → Cookie banner, turn off “Use automated settings”, set the region to All regions, and save. See Troubleshooting.

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Why the counter stays hidden

The Live View Counter shows a real count or nothing at all — it never displays “0 people viewing”. When a product has no active viewers, the counter is removed from the page entirely, and it reappears within seconds of someone opening that product.

An active viewer is a shopper with a product page currently open. Their browser sends a heartbeat every few seconds, and they stop counting shortly after leaving or closing the tab. The default presence window is 60 seconds and is adjustable in Settings.

Once tracking is enabled, see First data for when each kind of data appears. If the counter or dashboards still show nothing, work through Troubleshooting.